Privacy Policy

Xari LLC (“Xari,” “we,” “us,” or “our”) operates Xari Ads and the website https://xari.io. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have. If you have questions, contact us at contact@xari.io or at the address in the Contact section below.

1. Information we collect

Account and contact information

When you create an account or contact us, we may collect your name, business name, email address, authentication credentials, and any billing or support details you provide.

Information from connected advertising and analytics accounts

Xari Ads is a marketing and ads analytics tool. When you choose to connect a Google, Meta (Facebook or Instagram), or LinkedIn account, we receive information from those platforms through OAuth, with your permission. Depending on the platforms and permissions you approve, this may include:

• Account identifiers, such as your user ID, ad account IDs, business or manager account IDs, property or asset IDs, and the name and email associated with the connected account
• Basic profile information, such as your name, email address, and profile photo
• Campaign, ad, and analytics data, such as campaigns, ad sets or ad groups, ads, budgets, status, targeting settings you have already configured in the platform, and performance metrics (impressions, clicks, spend, conversions, and similar reporting fields)
• Search and site performance data from Google Search Console, and tag or container configuration data from Google Tag Manager, when you connect those services
• Google Analytics (GA4) account, property, stream, and performance data, when you connect Analytics

We only request the permissions needed to provide Xari Ads’s features, and we only access data after you authorize the connection.

Information from visitors to xari.io

When you send us a message through a form on xari.io, we receive the name, email address, and message you enter. The form is delivered to us by EmailJS. If you book a call, the booking is handled by Calendly under its own privacy policy.

Information collected automatically

When you use the site or the tool, we may collect standard technical information such as IP address, browser type, device type, approximate location derived from IP address, pages viewed, and diagnostic or log data needed to operate and secure the service.

Cookies and similar technologies. xari.io uses Google Analytics 4, which sets cookies to measure visits and how the site is used (for example, pages viewed and form submissions). The site also stores your light or dark theme choice in your browser’s local storage. We do not use advertising cookies on xari.io. You can block or delete cookies in your browser settings, or use the Google Analytics opt-out add-on. Data obtained from Google, Meta, or LinkedIn APIs through Xari Ads is never combined with this site analytics.

2. How we use information

We use the information we collect to:

• Provide, operate, and improve Xari Ads, including connecting your accounts, displaying dashboards and reports, and helping you analyze advertising and site performance
• Create and manage your account, authenticate you, and provide customer support
• Reply to messages and requests you send us through xari.io
• Communicate with you about the service, security, and (if you opt in or as otherwise allowed) product updates
• Maintain security, prevent abuse, and comply with law

We do not use data obtained from Google, Meta, or LinkedIn APIs to serve ads, including retargeting, personalized, or interest-based advertising. We do not sell your personal information or your connected-account data.

3. Google API Limited Use disclosure

In particular, we:

• Use Google user data only to provide or improve user-facing features that are prominent in Xari Ads
• Do not sell Google user data
• Do not use or transfer Google user data to serve ads, including retargeting, personalized, or interest-based advertising
• Do not allow humans to read Google user data unless you have given affirmative agreement to review specific data, it is necessary for security or to comply with law, or the data is aggregated for internal operations in line with applicable law
• Transfer Google user data only as needed to provide or improve those user-facing features (and only with your consent), for security, to comply with law, or as part of a merger, acquisition, or sale of assets after obtaining your explicit prior consent

4. How we store and protect information

We store Xari Ads data with U.S.-based cloud hosting providers and apply reasonable administrative, technical, and organizational measures, including encryption in transit (HTTPS/TLS), encryption at rest for stored data and backups, access controls, and least-privilege access for staff.

No method of transmission or storage is completely secure. We work to protect your information, but we cannot guarantee absolute security.

5. How long we keep information

We keep account and connected-account data for as long as your account remains active and as needed to provide the service. After you close your account, disconnect a platform, or request deletion, we delete or de-identify the associated personal and connected-account data within 30 days, except where we must retain limited records for legal, tax, security, or dispute-resolution purposes. Backups, if any, are overwritten on a normal backup cycle.

6. How we share information

We do not sell your information. We do not share information from connected Google, Meta, or LinkedIn accounts with third parties for their own advertising or marketing.

We may share information with:

• Service providers (subprocessors) that help us operate the service, under contracts that limit their use of the data. Our current subprocessors are: our cloud hosting and database providers (application hosting and storage); Cloudflare (website hosting and delivery); Google Analytics (website analytics); EmailJS (website contact form delivery); Calendly (call booking).
• The platforms you connect, to the extent needed to complete the OAuth connection and retrieve the data you have authorized
• Professional advisers or authorities, when required by law, to protect our rights or users, or in a merger, acquisition, or sale of assets (for Google user data, only after obtaining your explicit prior consent, as described above)

7. Your rights and choices

Depending on where you live, you may have the right to access, correct, delete, or export your personal information, to object to or restrict certain processing, and to withdraw consent. To make a request, email contact@xari.io. We may need to verify your identity before fulfilling the request. To delete data we hold, you can also follow the instructions on our Data Deletion page.

Revoking platform access

You can disconnect Xari Ads from a platform at any time. This stops new access; you may still need to ask us to delete data we already stored (see Data Deletion).

• Google: Google Account permissions. Find Xari Ads or Xari and remove access.
• Meta (Facebook and Instagram): Business Integrations and Apps and Websites. Find Xari Ads or Xari, remove it, and request that your data be deleted if that option is offered. Instagram users can also review connected apps in Instagram Settings.
• LinkedIn: Permitted services. Find Xari Ads or Xari and remove access.

You can also disconnect a platform from inside Xari Ads, in your account settings.

8. Children

Xari Ads is a business tool and is not directed to children. We do not knowingly collect personal information from anyone under 13, or under 16 where that is the applicable age. If you believe a child has provided us with personal information, contact contact@xari.io and we will delete it.

9. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and change the “Last updated” date. If we make material changes, including a new use of Google, Meta, or LinkedIn user data, we will provide additional notice and, where required, ask for your consent before using the data in the new way.

10. Contact

Xari LLC 2907 E Whispering Wind Dr, Phoenix, AZ 85024, United States contact@xari.io +1 (845) 747-0869 https://xari.io

See also our Terms of Service and Data Deletion page.